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Featured Work

Hello I am Rashmi,

A designer, with a Post Graduation Degree in Advertising and Design from the National Institute of Creative Communication.

I believe that design is not just about colors, typefaces or layouts: it's about making communication easy and effective. I make sure my designs have a story to tell: about people, places or anything that inspires me.

My strong suit is that I am a visual thinker who has the ability to conceptualize and ideate. I am self motivated, a team player and a quick learner.

Tools and apps I use everyday:
  • Photoshop
  • Illustrator
  • Adobe Flash
  • After Effects
  • InDesign
Mamun Srizon

This is what I can do for you


Recent Projects

Digital Design

Moving Media

Few of my recent works


Savings Plan Ad



About HDFC

A series of Advertising films for HDFC Smart Woman Plan. HDFC Life is one of India’s respected long-term life insurance solutions provider offering a range of individual and group insurance solutions. Compared to the other insurance companies HDFC has two to three new and unique plans. HDFC is currently ranked as one of the top insurance companies.


Target Audience

Women Aged 25-30 to post retirement age and Entrepreneurs , women who want to stay independent.


Design Process

The Idea was to concentrate on the smart woman plan and come up with a Television Commercial for it. And thus the idea of a series of three TVCS with three situations or incidents along with a narration, to show that "Different women need different plans at different stages in life”. I chose to work with Wealth Creation Plans, Children’s Education Plans and Retirement Plans in the smart woman category.




Disclaimer : These advertisements are not for commercial purpose and was done as a project at NICC ( National Institute Of Creative Communication). The logo used in the commercial is thr Property of HDFC life. The audio was done at The Lighting Lanterns Studio Bangalore.

Children's Education Plan Ad



About HDFC

A series of Advertising films for HDFC Smart Woman Plan. HDFC Life is one of India’s respected long-term life insurance solutions provider offering a range of individual and group insurance solutions. Compared to the other insurance companies HDFC has two to three new and unique plans. HDFC is currently ranked as one of the top insurance companies.


Target Audience

Women Aged 25-30 to post retirement age and Entrepreneurs , women who want to stay independent.


Design Process

The Idea was to concentrate on the smart woman plan and come up with a Television Commercial for it. And thus the idea of a series of three TVCS with three situations or incidents along with a narration, to show that "Different women need different plans at different stages in life”. I chose to work with Wealth Creation Plans, Children’s Education Plans and Retirement Plans in the smart woman category.




Disclaimer : These advertisements are not for commercial purpose and was done as a project at NICC ( National Institute Of Creative Communication). The logo used in the commercial is thr Property of HDFC life. The audio was done at The Lighting Lanterns Studio Bangalore.

Retirement Plan Ad



About HDFC

A series of Advertising films for HDFC Smart Woman Plan. HDFC Life is one of India’s respected long-term life insurance solutions provider offering a range of individual and group insurance solutions. Compared to the other insurance companies HDFC has two to three new and unique plans. HDFC is currently ranked as one of the top insurance companies.


Target Audience

Women Aged 25-30 to post retirement age and Entrepreneurs , women who want to stay independent.


Design Process

The Idea was to concentrate on the smart woman plan and come up with a Television Commercial for it. And thus the idea of a series of three TVCS with three situations or incidents along with a narration, to show that "Different women need different plans at different stages in life”. I chose to work with Wealth Creation Plans, Children’s Education Plans and Retirement Plans in the smart woman category.




Disclaimer : These advertisements are not for commercial purpose and was done as a project at NICC ( National Institute Of Creative Communication). The logo used in the commercial is thr Property of HDFC life. The audio was done at The Lighting Lanterns Studio Bangalore.

The Hindu Ad

Campaign


About The Hindu

The paper has its headquarters in Chennai. Earlier the paper was issued weekly but from 1889 it began to be published daily. The first edition of the newspaper was published on September 20, 1878 by a team of six young men. The Hindu has been rated as the second highest read English newspaper in India after The Times Of India. The Hindu is a leading English language newspaper in South India, with its largest base of circulation in Tamil Nadu. Published from 12 locations - Bangalore, Chennai, Coimbatore, Delhi, Hyderabad, Kochi, Madurai, Mangalore, Thiruvananthapuram, Tiruchirapalli, Vijayawada and Visakhapatnam. The Hindu is synonym to excellence in contents as well as print quality.


Target Audience

The Hindu is read mostly by elite and middle class people. Students, Officers, business men and English speaking/reading Indian Audience


Design Process

To design an effective camapign it is important to know your target audience extremely well hence a survey was conducted to know our target audience better, the limitations of the survey would be that the sample size was limited, the period of study is limited, the result of analysis made in the study depends fully on the accuracy reliability of information’s given by respondents. In November 2011 TOI challenged the leadership position of The Hindu in the Chennai market, with their wake up to The Times of India Campaign. The campaign proved readers to give up newspaper that supplied boring news to them and instead switch to TOI.


Concept

The Hindu has always stood for in-depth , substantive journtalism yet failed to stand first after the Wake up to The Times campaign hence they hit back with a campaign designed by O&M which was called the Stay Ahead of the Times campaign. The objective of the Ad campaign for The Hindu is to bring out their strengths, and focus on their USP and make a difference to their previous Ad Campaigns.Their previous ad campaigns were more of rivalry against other competitive newspapers. The objective is to double this circulation and also the readership within a span of three years.




Disclaimer : These advertisements are not for commercial purpose and was done as a project at NICC ( National Institute Of Creative Communication). The logo used in the commercial is thr Property of The Hindu.

Parking App

Digital


Background

Personally for me, growing up in Bangalore was a pleasure to say the least. But as the years passed it had become hard for me to ignore the rise in traffic. It had become a common sight to see vehicles parked in a no parking zone and later get towed away. One of the main reasons for traffic congestion is parking of vehicles in no parking zones. This led me to design an application by which the driver can see the available parking spaces near the required destination and book his slot in advance.


Target Audience

Bangaloreans who travel around the city to shop, eat etc and are finding it difficult to find parking around, Travelers from the nearby cities who come for weekend getaways and are not really sure about the places around and also for parking.


Design Process

The biggest challenge was talking to the respective government departments to find out more about the available parking area in bangalore both government and private parking spots. And once the research and analysis was over came up with wireframes to show what the app screens would look like. And the screens can be divided into four categories they are Login Screens, Location Screens , Booking Screens and Payment Screens.


Concept

The user logs in to the application gives the destination of his choice .If its a new user he has to sign up to use the application. Then he selects the parking location close to his destination. Or looks for other options like restaurants , fuel stations etc. Once the user finalises his parking location he selects the type of vehicle he wants to park and he books a slot . After he books his slot the payment is made for the number of hours required and a bill reciept is shown. He can avail his parking by showing the receipt at the counter

Industrial Experience

Digital


Sketch Diary

Illustration

Recent Projects




Rights owned by Langoor Digital PVT Ltd

Something that keeps me going


Dan

Friends

My friends are my biggest strength and the cornerstones of my life. The journey of my life wouldn’t be as interesting without them, through the highs and lows of my life, I can always depend on my friends to keep me focused and stay on track.

Bill

Travel

I believe there is nothing more beautiful than rediscovering ourselves in places we have never been to before. Each journey unlocks a new dimension in my life: a new perspective. I love visiting historical places, and a visit to Mother Nature’s backyard keeps me feeling fresh and motivated for a long time.

Eric

Stories

Every person has a story to tell and I love listening to these stories: a random time travel in a stranger's life. What keeps me going is the contrast between his/her life and mine; this makes me realise that my story is for me to write.

Ramil

Movies

Movies have influenced me to be the person I am today. Inspirational movies are my favourite. They say seeing is believing; ever since I watched the movie Million Dollar baby and heard Hilary Swank say the words "I’m a fighter, Mama," I believe I’m a fighter.